Runaway Digital took this flooring / home improvement brand to 20X ROAS within two months, and 40X ROAS within three months. We also took them to $1M in sales within the first six month of advertising.

Today, over a year later, results haven’t dropped. This client consistently enjoys at leas 20X ROAS each month, thanks to the sustainable advertising strategy we built and manage.

came to us shortly after launching their business. They had never run Facebook ads before and wanted Runaway Digital to devise a funnel and Facebook ad strategy, then launch their first social media advertising campaign.

This flooring / home improvement client came to me (Brianne) shortly after launching their business. They had never run Facebook ads before and wanted Runaway Digital to devise a funnel and Facebook ad strategy. Their product was somewhat groundbreaking, and boasted a very high AOV (average order value).

Due to the high cost of their product, we took a two-pronged approach to the ad strategy:

Prospecting & Retargeting

To get users into the funnel, we began with a prospecting campaign targeted at cold audiences. The initial campaign introduced the brand to potential audiences to drive awareness (using the PPE objective), then worked in an initial offer / easy “sell” to segment and identify quality traffic. The website conversion campaign, Selling samples for half-off and offering free shipping, ran parallel to the PPE campaign and got interested users into the funnel.

From there, we retargeted for the larger (full price) purchase.

The Results